race car sponsorship proposal

68 0 obj <> endobj Here's the real key: This marketing deck isn't about you, it's about them. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. Create a clear list of features and benefits that you can pick and choose from. Think about those reasons you stand out. Hopefully, in this guide you should have everything you need to map out your journey from sponsor identification to sponsorship execution. 1. If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. Choose a page or event your audience would likely follow, e.g. Contacting a sponsor is like contacting a potential employer. 2. Make sure you only provide brief details of everything in the cover letter. but you surely wont be walking away with a heavier wallet. The heart of your proposal lies in what you have for them. The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . Available on your favorite podcast player. There are so many businesses with sponsorship programmes. Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . Our series (Star Mazda or FF2000 Championship) usually serves as a support race From NASCAR, to Club Racing, to go-karting. Yes, the sponsor may recommend a few of their own ideas or recommend you nix certain belongings or activations. Text of Pravega Racing Sponsorship Proposal. Connor Carrell Racing 7757 Cedar Glen Way Middletown Ohio 45042 Tax ID: 85-1748074 CCR Sponsorship Proposal Form Please Remit Payment to: Connor Carrell Racing 7757 Cedar Glen Way More >> 1 Year; $200.00: 3: 210901: Connor Carrell . This needs to be the starting point in your sponsorship strategy. Unless you are approaching a major sponsor, do not ask for your total racing costs -- potential sponsors are likely to balk and deny your proposal when faced with large sums. This high quality transparent png images is totally free on PNGkit. AB-InBev, the parent company reported 54.3 billion in profit during 2012. Do you have a special story? 0000054541 00000 n Trying to race while sticking to a budget? A picture of you in your race suit. Enhance their brand's image? Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. putting on races, come join our race directors Facebook group, Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. 0000001109 00000 n Lastly, our auto motor race PPT helps to receive coverage in event related media, like race programs, websites, TV broadcasts, etc. Your approach should include details of how youll provide value to them. <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> "The Forms Professionals Trust . In your racing sponsorship proposal sample, you can also suggest and communicate suitable marketing tactics and strategies to the potential sponsor. There is occasional TV coverage, but it isnt major. Through my time running Time Trial and Racing contingency prizes have long way to cutting my running costs. Approach the deal as a win-win for both sides. Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. Whenever you create a sponsorship proposal, it must be written in such a way that it attracts the potential sponsor. How invested will they be in the sponsorship's success. So when you do get a sponsor on board it pays hugely to invest in keeping them happy. Is your audience someone who will actually buy their product? Share your form with others. So go the extra mile. Racing cars is a very expensive pastime. Here's a Pro Tip: look at the other karts on the track to see what kind of sponsorships they have and then take note of it. % Skilfully navigating all the necessary steps to signing up a sponsor and keeping them happy will give your event a strong advantage towards long-term prosperity. The prototype race car is to be evaluated for its potential as a production item. Podcast 043: How to find and understand sponsor goals, Podcast 026: How to Tell if a Sponsor has Budget to Work With You, Podcast 009: How to Craft a Winning Subject Line. 1. The appeal of any asset you offer will depend on a number of things, including the sponsor's objectives, line of business, business cycle and their ability to activate those assets. Your proposal can't be, "I have a race car and it gets seen by a lot of people, therefore, if you put your logo on my car you. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. However, when you intend to write a racing sponsorship proposal from scratch, you must know about its basic elements which are explained below. . advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. The guidance document for our template will help you work out what the business benefits are of hospitality, track days, on-car branding and more. No matter what you do, try and bring consistency into all elements of this process. Match those goals with what you can offer. Figure out what you can offer to a potential sponsor. 7I@5n3'~F4Ea Y}l.kZxsBH\b;vaMwvwWqu'_P\>v9$jdH&HGoJF4FD@np=iU'Eht8zst- i[mZx*4gI" ^ @JiA Its so much easier to close a sale with someone youve already built a rapport with. If you are looking for racing sponsorship proposals, you are at the right place. <> Once you have a list of what youll offer, think about the benefit of each the direct impact that thing will have on the business and its goals. The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. Do not plead. Race Directors Hub. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. BC racing Coilovers for 2010 Honda Odyssey. Strongly Agree 9.61%. In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. If you're directing races, chances are you have a long and bitter history struggling with race sponsorship. endstream endobj 73 0 obj <>stream However, there's a few things you could do to maximize the chances that your sponsorship remains relevant and you stay at the front of your sponsor's sponsorship queue: Getting sponsorship for your event is a daunting task. You are so much more than a racing driver so think about your interests and skills outside of motorsport. But avoid: Well done on getting to your first sponsor meeting! But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. Many people think sponsorship is easy: Sponsorships are not charity. Understand the sponsorship process first. The one form of sponsorship which is open and attainable to all racers is Contingency Sponsorship I spoke about this in a previous blog post, HERE. "What does my event have to offer to potential sponsors?". This is by far the most useful and engaging type of proposal and the kind the template will help you create. Dear Sponsor Man, Can you sponsor me? 1. When you first sign a sponsor, make sure to set some goals for the year in terms of how youre promoting them. However, getting more followers on Instagram can be challenging, especially with so much competition out there. If you have questions you think other race directors may know the answers to, or just want to chat about And, as always here at Race Directors HQ, we start from ground zero Let's start with what sponsorship isn't. How it REALLY works, what it really is, and how to get it. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. However, here's our high-level advice on how you should approach this stage of your dialogue with the sponsor, depending on the level and depth of your working relationship: If you have worked with the sponsor on previous events and you are confident in their appreciation of your past efforts, you can be more firm with them and negotiate harder. In exchange anyone who donates gets their name on the car for the event. Instead, provide a general overview, such as "Parts alone last year cost $X.". 0000000016 00000 n 0000001257 00000 n Strongly Agree 78.60%. Keep this in mind with everything you do regarding sponsorship. Race Car Sponsorship Proposal Template. Racing Sponsorship Proposal Template Details File Format MS Word Google Docs Pages Download 2. industry, as well as actionable expert tips to help you stay ahead of the curve. First, provide a history of you and your racing team. Many people think sponsorship is easy: Company A writes you a big check for the honor of putting their sticker on your car because you won a race or two. Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). Because if a sponsor actively invites sponsorship requests you can be sure that: Luckily for you, we've put together the largest database of current direct-application sponsorship opportunities, featuring dozens of potential sponsors from all different kinds of industries. This tool allows to fill out any PDF or Word document directly from your browser (no software . You and any potential sponsors need to work together to achieve what you both need. You have to convince a potential sponsor that YOU are the person who will work for them. If youve followed the steps above, you should know: Plenty about the business to personalise your pitch. We work together, help each-other out, and do all we can to make sure well have a great race. Nationally Televised. Your sponsors would base their decision on how you're going to help them in exchange for their support. NO! Present the benefits you offer clearly and simply. Agree 10.48% Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. Q%(D,qn"Q7lZ|j_u6,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7Y}qtnzuI=DcwbT -LK9n6i))(L{`"$M Y=qt`Ql;VXRAM$%mYRM04)R>;mf$O?OSb>/S>eeoX]IPlEz>RY:U( =yY4 U{qG]fbN|5E {Z8f&Zp|^jd}[n It takes only a couple of minutes. If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. Your personal brand should show who you are as a person and go beyond your racing. Think of it more like a sales deck. s !1A"3Qa5RSTrt#$2BqUb Your true request is that you are asking to be part of the sponsor's sales team. startxref Sample page from the Racing Mentor proposal template. This video will walk you through the creation of a sponsorship proposal suitable for any grassroots racing driver or team.Our previous video on sponsorship relationships: https://youtu.be/0GbxmvsAxb4Copies of our sponsorship proposal template (Microsoft Word format) can be obtained by direct messaging us via one of the social media accounts below.If you would like to contact C Racing, we can be reached on social media at the following:Facebook: @C2RacingTeamInstagram: @c2_racing_team, @jasoncamps Westport Racing Sponsorship Proposal Dear Prospective Sponsor Firstly we would like to thank you for giving our team the opportunity to present you with this sponsorship proposal outlining our goals for the 2007 race season and beyond Advertising in motor sport has proven itself time and again as a successful and enjoyable You might be sending gentle emails before pitching more formally. You might be getting involved in discussions on LinkedIn. %&'()*789:EFGHIJUVWXYZcdefghijuvwxyz Sure theres potential for tax write-offs and creative accounting, but dont bank on any of that. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. You still need to be able to eloquently put your case across in writing. Modern-day motorsport sponsorship is all about standing out. 01. Which is why in this definitive guide we aim to give you crucial tips and step-by-step advice to help you find your way to a successful sponsorship, whatever your event's stature. The car sponsorship proposal template is a sponsorship proposal that you write when you need to buy a car for either racing, among many more duties. Paramount Primary. 02. Valvoline has been there for as long as people have been racing cars. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. Easily Editable, Printable, Downloadable. Any accomplishments in racing you have achieved. @JP)^~")x&d=AALKTbh;}R3qbf>T;T9+x~_e]p5| .FH+&. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. She also has edited and produced online content for those publications. A business or group sponsors a racer, providing monetary support. Thanks, Hopeless Tuner. People regularly contact him asking for free parts in exchange for running a couple stickers. If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. Make sure to stay in touch with your sponsor throughout the season, even when youre not actively working on something for them. There is still intense competition, egos, and red mist, But its nothing like racing where your seasons funding and career is on the line. Until recently, this was called the Busch Grand National Series. Work from the outlines you prepared to include all of the important details. L@Pk98ky lhhV^r=\qnx1ts[Cs7{X9ZOMz a5DILWZ!G*p *U;g&gze*^Mg R(U(r krdWRLn{Fu? There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. Announcement [Event.Name] (Event.Date) (Event.Location) All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. Race Car Sponsorship Agreement Template. We are a Military Team that runs in Michigan . The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. Treat the race car sponsorship proposal as a business transaction. Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. Tallulah Philange has worked as a journalist since 2003. I think motorsports has become too commercial and that sponsorship interferes with good racing. If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. Specify the Event. Consider trade magazines, local newspapers, and blogs too. Drag racing is a sport that needs a lot of money to support it. If you want to run in one of the very few racing series that do get sponsors and prize money? Explain the expenses you incur as a race car driver in the second section. It does not mean that it must include false claims or misleading information. Think about those reasons you stand out. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. What makes you different from any other person? Create a two-way relationship with your audience. You do not need to include every cost. Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. Treat the race car sponsorship proposal as a business transaction. The organization aims to organize events such as auto motor racing, harness racing, slots . Dirt Track Racing Sponsorship Proposal is a perfect instrument for witnessing thrilling events. How will your sponsor assess the sponsorship and whether it has been a success for them? In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). This figure represents what a sponsor would cover in an ideal situation, although you will likely need more than one sponsorship to cover the total. To make that happen, you need your initial reach-out to be as concise and to the point as possible. Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. Sponsorship is not charity. Will you sponsor my race car? Collect this information together when it comes to talking about renewal. Write down every possible attribute you can give to a sponsor. In this article youll learn how to establish yourself in a way that makes you stand out over other racing drivers, the basics of sponsorship in motorsport, what works and what doesnt, the kind of research you need to do before you pitch for racing sponsorship, how to build relationships with potential sponsors, how to send a pitch email, and how to get your sponsors to renew. Be consistent post regularly and stay on brand. Ask them questions, create content that speaks directly to them, and get involved in discussions with them. This will re-iterate facts about the event benefits, and features. 0000000902 00000 n Only if you can't bridge the value gap by increasing the scope of the proposal should you move to considering a price adjustment. Sponsorship announcements throughout race season. Write what the sponsor will get in return, working from the list you have prepared. A good marketing/sponsorship proposal includes: 1. Find a class thats easy on consumables and where cars are affordable. Make sure you get the details for the decision-maker. You never know, something. From NASCAR, to Club Racing, to go-karting. Why is it better than everyone else's? Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. smoga07 Include references to your relationship-building conversations. Take notes. How do I find companies to sponsor my race car? Our team becomes an extension of the marketing department of our sponsoring corporations or . In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them. More likely than not, however, the sponsor will come back with questions and perhaps a counter-offer on the scope or price of the sponsorship. Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. Do research about the company. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Agree 16.59%. endstream endobj 69 0 obj <> endobj 70 0 obj <>/ProcSet[/PDF/Text/ImageC]/XObject<>>>/Rotate 0/Type/Page>> endobj 71 0 obj <> endobj 72 0 obj <>stream Helping race directors share expertise and learn from each other is a big part of what we do. Open the template in our online editing tool. How to Find a Sponsor as a Beginner Triathlete. Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. Check out our insightfully designed Sprint Car Racing Event Sponsorship Proposal that details the Companys events, drivers profiles, and sponsorship levels. w$ 4iw*\xKLZwI[}K|=Q|>W`! Ask instead "What can I throw into the sponsorship proposal that would make the price worth paying?" You also may be able to offer experiences, such as hosting the company at the race track. The template proposal sponsorship comes in A4 and US Letter size. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. In the case of a racing sponsorship proposal, the racing team gets the benefits in monetary terms whereas the sponsor gets the benefits of advertisement, promotion, brand reach and awareness, and customer engagement. You might be operating in a specific niche (see below for more details) or area. How to get more Instagram followers as a racing driver, Flow-state thinking: The secret to shaving off seconds. If you cant think of anything to say or ask, consider whether the prospect is right for you. This proposal contains proprietary and confidential information of EVSR and Entropy Racing . This is why: Keeping that in mind, if it comes down to a price negotiation, your first instinct should be to try to increase sponsorship than dropping your sponsorship price. 0000000516 00000 n Edit your sponsorship agreement team online. Post on social media consistently, send out pitches on a regular basis, and do your follow-ups once a week. How to Write a Sponsorship Letter. %PDF-1.3 Dear Sponsor Man, I e-mailed you yesterday but did not get anything back. Simply putting a name out doesnt always mean it will come back as added revenue for a company. This will help you catch the decision makers eye but dont forget just how important content is in all this. The NHRA secured its new title sponsor, Camping World, after a series of interactions . Select the submit format and acquire the legal papers template in your product. Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. I spent some time working for a good friend in his race shop. The following facts are established in the pleadings, deposition testimony, and exhibits offered by the parties. Make a list of every racing expense you incurred over the past season and tally the entries. The best way to learn about racing sponsorship is to read as much as you can about the subject. Include contact information on the introductory letter and proposal. Make sure youre emailing (or messaging) the decision-maker directly rather than using a generic email address. vve 0000000839 00000 n Ask the sponsor for a specific amount of money. Include methods like cheque, e-transfer, PayPal, etc. Type an introductory letter, addressing it to the person in charge of the organization. If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. Your proposal must show depth and that you took the time to understand each sponsor. 5 0 obj Ht1_%`1;d`*FpS\@KOr)r+Z{]?>~)7rw):,QuH1>^qnrTb_2|=7}F>bb)E]Oa6;Sy#A'1SN1Ra1a;IKh,e4fr, 6d$arf6*m^ev`VN(rNs1q*c.7!=, :Wv 4ii>t Z3:4x-%XfE$P:5boC )zM6T& *dP>6y|~{oQB91vYmWfG=}E},v%=]Z!P[7m=X\zucFH!F GVZp[.`d.A2jy`!ba3wz8oIXe~mT#eVj_;78*/0yVA:Wk&9/I>SX-^AhhV/"E)?=w WP

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